Our New Brand: A Better Way

At SafeSmart, our mission has always been clear: to keep teams safe, productive, and on track. We are problem solvers at our core, focused on delivering industry-leading height access solutions. Today, we are thrilled to share our refreshed brand identity—a reflection of who we are, the trusted standards we uphold, and our commitment to finding a better way every time.

Since 1997, Same Mission.

For over 28 years, SafeSmart has been raising the bar for what height safety can be. With in-house design, engineering, and manufacturing, we control every detail from concept to completion, delivering better results faster.

As a strong international group with agile, specialized local teams, we are united across the world by our shared values and a deep understanding of the industries we support. That vision—to always find A Better Way.

Why A New Brand Identity?

As our global presence and scope of work have expanded, we recognized the need for an identity that could be consistently applied across all touchpoints.

This updated identity is designed to protect the integrity of our brand, strengthen recognition, and build trust with our audience, all while paving the way for future growth and success. This refresh is about clearly expressing our standards for safety, reliability, and performance.

What Defines Us: Our Core Value 

Our brand is built around five core values (People, Safety, Efficient, Creative, and Reach that guide every decision we make. These are more than just words; they are the standards we live by:

• Safety: Safety is at the heart of everything we do. Our goal is to ensure people arrive home safe every day. We design systems that meet and exceed the world’s strictest safety standards.
• People: We are a people business first and foremost, providing the world’s best height access solutions. Our specialist team is collaborative and connected, ensuring you receive sound advice, care, and support.
• Efficient: When time is money, we find a quicker, cost-effective, and better way, keeping companies productive for longer.
• Creative: Our global experience, in-house R&D, and creative problem-solving allow us to find better solutions for our customers.
• Reach: We are a strong international group with agile, specialized local teams, united across the world by our shared values

Looking Ahead: A Better Way

This refreshed brand marks a new chapter for SafeSmart. It reflects our core values, our expertise as specialists, and our confident, solution-focused approach. We are excited to continue partnering with you, always guided by our statement:

Here’s to A Better Way to Collaborate, Deliver, and Support.